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Cinnamon - Simplifying Patient Access to Care
Turning Healthcare Complexity Into Patient Clarity
Cinnamon was dreaming of getting rid of obstacles that do not allow patients to receive life-changing treatments. We had a clear mission that advocacy would be made human. Processes would be made easy, and all patients would get equal support, no matter their background or technical literacy.
Industry: Healthcare Technology & Patient Services
Business Type: B2B2C SaaS Platform
Services Provided: Website Design, UX/UI Strategy, Patient Journey Mapping, Accessibility Implementation
Creating Measurable Change in Patient Lives
Core Platform Capabilities:
- Instant matching engine connecting patients with relevant pharma programs
- Simplified application workflows, reducing completion time by 70%
- Multi-language support ensures accessibility across diverse populations
- Real-time status tracking provides transparency throughout the advocacy process
Transformative Outcomes:
- Launched a comprehensive web platform within 4 months
- Achieved 98% patient satisfaction scores in pilot programs
- Reduced average program enrollment time from weeks to days
- Enabled health systems to serve 300% more patients with existing resources
Navigating Complexity to Deliver Simplicity
Healthcare access involves intricate regulations, sensitive patient data, and coordination between multiple stakeholders. Traditional advocacy processes left patients confused and overwhelmed.
- Designed intuitive interfaces that hide complexity without sacrificing functionality
- Implemented HIPAA-compliant architecture protecting patient privacy at every touchpoint
- Created adaptive workflows accommodating various literacy levels and technical abilities
Designing With Empathy at Every Interaction
We recognized that patients using Cinnamon often face stress, uncertainty, and health challenges. Every design decision prioritized dignity, clarity, and hope. From calming color palettes to encouraging microcopy, we crafted experiences that reduce anxiety while guiding users toward meaningful support.
Features That Put Patients First
The platform of Cinnamon is a combination of advanced back-end solutions as well as incredibly simple front-end experiences. The purpose of every feature is the single one to eliminate the challenges between patients and the care of their worth.
Intelligent Program Matching
We scan our proprietary algorithm that matches patient needs with hundreds of assistance programs in real time to show only the most viable ones with easily understandable eligibility requirements and anticipated benefits.
Guided Application Journey
Sequential workflows with contextual assistance, progress saving, and document upload assistance make sure that patients can fill in applications without the assistance of third parties.
Health System Dashboard
Care coordinators also have control over centralized applications to handle numerous patient cases in real time, where automated notifications, status updates, and analytics identify bottlenecks in real time.
Pharma Brand Integration
The seamless API relationships can enable pharmaceutical sponsors to track the performance of the program, real-time modify what is offered, and demonstrate a quantifiable effect on access rates in patients.
Turn healthcare complexity into patient clarity
8ration's Approach to Healthcare Innovation
We developed a balanced methodology that was quick to develop and one that is able to meet the strict requirements of healthcare. Each sprint incorporated patient, healthcare provider, and pharmaceutical partner feedback to make the clinical experience relevant and regulatory compliant.
Research & Discovery
Interviewed patients, healthcare navigators, and pharma stakeholders to learn what they thought were pain points in the advocacy ecosystem and what changes could be made.
Information Architecture
Mapped patient journeys simplify complex patient journeys into simplified patient journeys, which are easy to navigate and not subject to healthcare regulation and accessibility standards.
Visual Design System
Created a professional yet caring design language that builds trust and is easy to interpret through a focus on readability and attentive reduction of cognitive load.
Iterative Prototyping
Prototypes were created that were interactive and were tested on real patients who had difficulties accessing, and the interactions were refined to a point that even the most vulnerable users would then be able to navigate the system on their own.
Accessibility Testing
Confirmed WCAG 2.1 AA level, partially by automated testing and partially by real-user testing with assistive technologies, such that the platform is equally useful to all patients.
Performance Monitoring
The developed analytics monitor the success rates, time taken, and satisfaction levels, and all the procedures are constantly optimized according to the real patient behavior patterns.
Technologies
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